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http://www.mltr.dk
With
global record sales of more than 8 million units since the debut
in 1991, the history of MLTR contains not only the story of one
of the biggest international successes ever to come out of Denmark,
it's also the tale of how exceptions often confirm the rule. As
opposed to so many other international names, the road to MLTR's
success has never been paved with scandals, divorces, drugs, or
even extreme images of life on the edge It's strictly about
music. It's about the formidable talent for writing fine pop songs,
about the indisputable qualities contained in the songs, and above
all the ability to cut through all the noise with material that
has earned the group a faithful following and dazzling record sales.
MLTR's
music has been described as a Scandinavian glow that meets the international
pop song, something which has been refined through the years by
artists such as The Beatles, The Eagles, Elton John and Billy Joel.
It's precisely the perfect balance of the two elements described
above that has been instrumental in forming the compelling sound
of the band and won MLTR millions of fans around the globe
The
whole saga begins quite modestly back in 1987 at a high school in
Aarhus, Denmark. The singer and keyboard player Jascha Richter (b.
1963) forms a band with drummer Kåre Wanscher (b. 1969) and
guitarist Mikkel Lentz (b. 1968) a little café band.
All three are huge music fans who were virtually fed the history
of pop and rock with their mother's milk. They decide to create
a more serious band after Jascha plays them a few songs he has written.
In the spring of '88 Søren Madsen (b. 1967), who's otherwise
a guitarist, agrees to sit in on bass during a rehearsal one evening.
Michael Learns To Rock becomes a reality. The group debuts in Aarhus
in May 1988 and later in the summer enters the city's annual talent
contest. MLTR scores a resounding victory, and at the same time
lands a manager, J.P. Andersen, who is a member of the jury. Andersen
immediately falls for the talent radiating out of this sparkling
young quartet.
The
following two years bring an intensive period of concert touring.
The group plays everywhere in Denmark, adds new and better songs
to the repertoire, gets tighter and tighter as a band, fine tunes
the precise harmonies that give the band its signature sound
and along the way, lands a solid record contract. With the Danish
producers Jens Hofman and Oli Poulsen working the dials, MLTR spends
several months in the studio preparing for the September 1991 debut
of the album MICHAEL LEARNS TO ROCK . Among other tracks, the set
contains the hit ballad THE ACTOR a song that in January 1992 secures
MLTR the pole position on the Danish album-sales chart. The song
travels much faster than the band, and without MLTR even being there,
it tops the charts in Norway, Sweden, Indonesia, Malaysia, Singapore
and the Philippines. The period marks hectic times for MLTR. In
1992 they frantically tour Denmark where they are the hottest
thing going and a number of countries in the Far East where
their presence is a follow-up force to smashing successes the debut
album has already achieved. Along the way Jascha Richter writes
songs for a second album that gets a rush release in October 1993
under the title COLOURS .
Once
again, it's the knack for creating the classic ballad that generates
success. SLEEPING CHILD is the title of the song that sparks MLTR-mania.
In the course of the next 18 months, the frenzy launches the band
on a journey to many parts of the world and generates album sales
far beyond the one-million mark. COLOURS is released in most of
Europe and throughout the Far East, while SLEEPING CHILD and the
singles that follow, 25 MINUTES and OUT OF THE BLUE land MLTR top
slots on countless hitlists and earns the lads innumerable gold
and platinum records. Fans in Thailand go berserk when the band
arrives in Bangkok in November to perform for 12,000 followers at
the Phoebus Concert Hall. And as the jubilant finale to a golden
year, MLTR is given the prestigious RSH Award in Germany and at
the SEA Grammy Awards in Singapore the band is named The Best
Performing Act of the Year.
The
year 1995 sees the release of MLTR's third album, PLAYED ON PEPPER
. The number of international territories MLTR has conquered grows,
putting the band is on top-priority lists in faraway places such
as Brazil, South Africa, The United Emirates Republic, and no fewer
than 11 countries in the Far East. It goes without saying that Scandinavia
is on the bandwagon along with other European countries, including
Germany, Italy, France and Switzerland where the album is released.
In October of the same year MLTR embarks on their biggest tour of
the Far East -- with 25 shows in 10 countries where new hits
like THAT'S WHY (YOU GO AWAY) and SOMEDAY become pearls on the string
of hits that make up the setlist. PLAYED ON PEPPER ends up selling
more than 1.2 million units, while in efforts to curb pirate copying
of MLTR material, the band releases the best-of album, PAINT MY
LOVE . The album is released exclusively in the Far East. The title
track and the accompanying video which touches the edges
of censorship laws in some territories reinforces MLTR's
enormous popularity and indisputably makes the band the biggest
name in countries such as Korea, Thailand and Malaysia. Down by
the opposite pole, MLTR's popularity explodes in South Africa. Following
a hectic four-day promo tour in July 1997, the band lands at the
top of the country's hitlists . PAINT MY LOVE sells a whopping 3.4
million units worldwide. MLTR is chosen as headliner for the Celebrate
Hong Kong Concert on 6 July 1997, the climax to festivities marking
the transfer of Hong Kong to China.
While
promoting PAINT MY LOVE on the international highways, MLTR squeezes
in some time to record a fourth studio album NOTHING TO LOSE . The
set is released in September 1997 while MLTR still has a firm foothold
atop hitlists in the Far East as well as South Africa. The rocker
SOMETHING YOU SHOULD KNOW helps pave the way for yet another success
by the band. NOTHING TO LOSE logs sales of more than one million
units and when the band heads off in January 1998 for a tour of
South Africa to play sell-outs in Johannesburg and Pretoria, the
critics write: This is as good (if not better) a band as any
current big name group out of America or the UK.
Nine
turbulent years takes its toll on the four musicians who decide
to take a break from each other and from the world of pop music.
But shortly thereafter, in the autumn of 1998, Jascha Richter has
some new songs written. The single STRANGE FOREIGN BEAUTY is chosen
as the trump card for a new retrospective album released under the
fitting title, GREATEST HITS. The set contains a selection of top
hits from the four previous albums, but the tracks have either been
remixed, re-recorded or fine tuned in some way or another. Upon
the album's 1999 release, MLTR once again lands at the summit of
the Danish hitlist and opens the ears of music fans in new, untapped
areas such as Portugal. Another million seller is added to the band's
discography, and the success was achieved without any promotional
work done in MLTR's main markets in the Far East.
When
MLTR begins initial work for studio album number five in the spring
of 2000, Søren Madsen decides to leave the group to try his
hand at a solo carrier. Richter, Lentz and Wanscher opt to continue
as a trio and that summer they head for the studio. As it has been
for previous albums, the band decides once again not to hire a costly
international star producer, but allies itself with the incredibly
talented Danish musician, arranger and producer Boe Larsen. Uniting
with the band, he and MLTR find a new musical direction and set
some new challenges for themselves. The outcome is BLUE NIGHT
MLTR in the year 2000. A dozen new, sharply-profiled quality pop
songs. The new tracks are a fine extension of what is already an
impressive repertoire that may be postmarked in Denmark, but surely
demonstrate how the most remote corner of the world is no more than
a good song away.
BLUE
NIGHT becomes another huge success for MLTR sales come close
to the platinum level at home and score successfully on Asian hitlists
as well as the group's new found market in Sweden. In 2001 the band
sets out on a five-week-long tour with stops in Dubai, the Philippines,
Singapore, Thailand, Malaysia and China. Just before the tour kicks
off, the compilation 19 LOVE SONGS including the not previously
released track GHOST OF YOU -- is released in Southeast Asia. (Danish
release 2002). Before setting off on the tour the boys agree they
will take a long break upon completion of the tour. The break allows
Richter, Lentz and Wanscher a chance to pursue individual projects,
one of which leads to Richter's solo album PLANET BLUE .
At
the start of 2003, the band members gather once again and begin
to plan their sixth album.
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